GQ SERIES ‘MOST EXPENSIVEST SH*T’ FEATURING DAVID LANCE NEW YORK
We received a call one day asking us if we were interested in being featured in GQ’s newest series. For anyone involved in men’s fashion, when GQ and Condé Nast call, your ears instantly perk up They told us that they wanted to showcase David Lance New York in their newest series ‘Most Expensivest Sh*t’, hosted by rapper 2 Chainz. Well… Let’s just say that whole last part of the discussion was over our head – we aren’t too familiar with the hip-hop world. Upon discussing the project more, we learned about who 2 Chainz was, and more about the show. It features 2 Chainz on his quest to find the best, finest, rarest, and often the most expensive items in their categories. He had driven a $2 million car, eaten a $295 burger, stayed at the Palace Hotel’s Jewel Suite, and now it was time for him to be fitted for a David Lance New York suit.
Before we knew it, our showroom was filled with crew members and a 6”5’ gentleman named 2 Chainz. He and designer David Lance hit it off from the start due to 2 Chainz’ genuine interest in the bespoke process. The show isn’t about items that are expensive for the sake of being expensive, but rather items whose worth is embedded in their rarity, quality, and craftsmanship. Above all, we were happy to offer the audience a glimpse into the world of bespoke, a tradition of many centuries, that is quickly being replaced by a machine cut, label obsessed industry. It was great getting to meet 2 Chainz and his team, and the result was a great, and hilarious episode. Take a look, have a laugh, enjoy.